Guest post from Custom-mats.com: 5 Tips for Making Sure No One Forgets Your Brand
5 Tips for Making Sure No One Forgets Your Brand
In today’s competitive retail market, consumers have the option to purchase several different brands hosting the same product. What makes a brand so special and unique is one that delivers a quality product as well as customer service, is trustworthy and provides value. With these various tips, you can help boost the memorability of your brand for years to come.
Putting People Behind Your Brand
Social media is a huge part of promoting your brand which we will get to later, but ensuring that you have live people who eat, breath and sleep whatever your brand is, is highly important. Even in this high-tech day and age, consumers still want quality customer service as well as knowing that the people working for a brand believe in the brand. Consumers are searching for convenience of big-named brand while wanting customer service of a small-family owned business. Ensure that your company has employees who love what they do and will naturally sell your brand.
Design A Meaningful Logo
Spend the time and money to design a meaningful logo, and try your best not to change it. Case studies show that re-designing a brand can be both a good thing and a bad thing. New brand appeal can attract new customers, but lose faithful old ones. Having a strong logo ensures that your brand is recognized year after year. Keep words to a minimum and use colors that evoke a consumer to buy. The name of your brand should be incorporated with your graphic. Notice that big name brands such as Coca Cola and Johnson & Johnson keep their logo similar to when they first started. They may make slight individual product design changes, but keep a logo that is familiar from their youngest to their oldest customer.
Engaging in Grassroots Marketing
Engaging in grassroots marketing enables a brand to not utilize all of their marketing dollars on traditional advertising tactics. By using non-traditional means, brands can put smiling faces behind their marketing efforts. BIGS Sunflower Seeds, a Thanasi Foods Brand based out of Boulder, Colorado, sent a Mobile Marketing Team to over fifty different baseball teams that they sponsored in 2013. Brand Ambassadors spent their summer in a two BIGS branded Sprinter vans visiting the MLB teams, all while giving out free sunflower seeds to fans. For the price of a traditional ad campaign, BIGS accomplished making face to face interactions, obtaining new fans and maintaining crucial relationships with their partnerships. So next time you consider your marketing strategies, drop spending hundreds of thousands of dollars on a print ad campaign, and utilize your employees and their skills.
Using Social Media to Your Advantage
Social Media allows brands to develop quickly over a short span of time. Fans flock to the internet and expect that brands will have a solid social media base. Besides gaining crucial market research from your Facebook and Twitter fans, brands are now able to interact with their consumers on an everyday basis. Facebook has several marketing tools that allow a brand to run promotions, engage in coupons, promote e-commerce, as well as providing important demographic information. Besides the ability to have a bit of fun with your consumers, brands can also get a good idea of who their consumers actually are. Be sure to keep your social media outlets free of clutter, and only post valuable information that your fans will enjoy engaging in.
Differ From Competition
What makes your brand differ from the other brands in your category? Are you doing something different to gain your consumer’s attention? Brands must constantly think of marketing strategies that gives them a “one-up” on the others. Whatever makes your brand different, embrace the uniqueness. Have a coupon campaign that varies from the others, engage in grassroots tactics, offer a drastic price point, and promote the well-being of your product.
With these simple brand-building techniques, your brand will please consumers for generations to come. Be a brand that nobody forgets by utilizing strategies that promote unique marketing opportunities.
Jessica Kane is a professional writer who has an interest in interior design and home decor. She currently writes for www.custom-mats.com, a leading vendor of plain and custom mats.